Strengths: Quality of the product due to the technical advantages in the mobile market The Tokyo based conglomerate owns a diversified business portfolio and is considered to … (Photo: Public Domain) Sony Corporation’s long-term success is pinned on the organization’s ability to address business issues, such as the ones shown in this Five Forces analysis. Sony PESTEL Analysis. Hi guys! A SWOT Analysis of Virtual Reality (VR) for Seniors. In this case SWOT means strength + weaknesses (internal - products) and opportunities + threats (external - market). 3. 3. Lake of ass games Less innovation compare to Worrisome Opportunities: 1 . Strong global market position. Strong multimedia Support. I'm currently writing my bachelor thesis about the potential of VR and HMDs. Internal analysis 2.1. In book: Virtual and Augmented Reality in Mental Health Treatment (pp.78-93) Best raw computing power provided by its Cell processor; Sony is highly diversified company. Let's take a brief look at the results for Sony… November 2018; DOI: 10.4018/978-1-5225-7168-1.ch006. This project is called “Project Morpheus” and it plans to rival the Oculus by actually linking their video games to first person reality. Global Virtual Reality Headsets Market Research Report 2020 . High quality Blu-Ray function. Sony can establish a license agreement quickly with large number of third party game developers, some of them turned into exclusive agreements. Sony has long history of successful product such as Walkway, AS. About the company 2. Sony has announced that they are constructing a VR headset to go along with the PS4. It has more than 120000 employees across the world. A strong brand name of both Sony and PlayStation, already have a large following of gamers. A SWOT analysis shows that virtual reality (VR) is a novelty that will be become another successful communication marketing platform in the pharmaceutical mass media mix. Large installed base of the PS2. Sony is known as a pioneer in its field with offerings ranging from electronics, music, computing, gaming, semiconductors etc. 2. Right now I'm performing a SWOT analysis. A Porter’s Five Forces analysis of Sony Corporation indicates the need for strategies to counteract the effects of competition in the industry environment. Marketing Plan – Sony PlayStation 4 PlayStation 4 Marketing Plan Author: Toni Hoang, Tim von Oldenburg Version: 1.0 Date: 26.01.2010 Toni Hoang, Tim von Oldenburg -1- Marketing Plan – Sony PlayStation 4 Table of Contents Page 1. General analysis 2.2. If proven successful, Sony would revolutionize the gaming industry and would be the leader in VR technology. 2. SWOT analysis 2.3. Strong network of game licensees. 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