This has been written to work alongside GDPR which means (hopefully) no further big changes. Many brands use a pre-checked ticked box to gain consent for the simple reason that it captures permission from more customers than using a box that must be proactively ticked. Keep reading as we’ve included examples of each below. The finding was that as options become harder to evaluate people are more likely to stay with a default choice. The ultimatum has added urgency, thanks to a deadline for responding presented to subscribers in bold text. In this e-commerce example, there is not a clear explanation of what the person is signing up for. Here are our examples of good practice. So do Readers Digest in their checkout process. La section d’autorisation de contact exige que les utilisateurs choisissent une option. The best GDPR-compliant practices are, as follows: Affirmative opt-in forms – As an example, check out this opt-in form by Mural: At the same time, opt-in boxes must not be pre-ticked. The current draft of the new ePrivacy regulation does give limited provision for email marketing to be sent to existing customers. The DMA have published many helpful articles and the ICO have published guides and self-assessment toolkit. Some companies will just send repermissioning emails to contacts for whom they cannot clearly define where or how they gained consent for sending them marketing messages, whilst other brands are taking a belt and braces approach and are reaching out to their entire database (including customers) to gain clear consent for marketing emails. We give individual (‘granular’) options to consent separately to different purposes and types of processing. In this e-book, we’ll present examples of best practices for obtaining GDPR compliant consent. Lots of things stand out: 1. Requiring people to make a yes / no choice has been used in popups, providing further evidence validating this method. By carrying this message and the choice to opt-in or opt-out within multiple email campaigns, the marketers hope to get as many eyes on the message as possible. Regardez comment les blocs de contenu blanc séparent les sections «Termes et conditions» clairement indiqués et «Autorisations de contact». Here’s just a few form examples. The ICO have published an at a glance checklist for items to consider on the opt-in form and signup process. This is a task that's executed by marketers, but doesn’t necessarily mean that marketers have to decide exactly how it’s done. Sending a valid, justified cold email is one thing. This means that subscribers are encouraged to update their preferences, rather than simply confirm opt-in or unsubscribe. Here are the results. In this post, we’ll look at GDPR cookie consent examples and the easiest way to collect cookie consent. The header "Your information is safe with us" is a powerful and reassuring one, especially coming from a charity. This repermissioning email from Madewell is not one that we'd necessarily recommend,  as it doesn't contain much in the way of context to GDPR, but we've included it here to demonstrate the vastly different approaches to GDPR emails from brands. For exactly how long can you store and process their data? Understand the limits of data consent. Article 4(11) of GDPR sets a high bar for opt-in consent. Using the no default choice approach to getting consent is also appropriate for marketing to people in Canada, as the requirement exists for explicit consent in CASL. We have checked that consent is the most appropriate lawful basis for processing. This is a great repermissioning email from NSPCC, which starts off by getting straight to the heart of GDPR and address some of the fears from users around data protection, rather than just related to marketing consent. 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